Shlok (Tech Burner) grew up in Noida, in a relatively middle-class family. From a young age, he was curious about gadgets, tech interfaces, and fixing small problems. While in school he would help friends and family with phones, apps, and other tech issues.
While at college, he started exploring content creation. In 2014 he launched his YouTube presence. His early content was more experimental.
Rise to Prominence
What sets Tech Burner apart:
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Switching to Hindi content helped him reach a wider Indian audience.
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Mix of information + entertainment: Reviews, tech hacks, how-to tutorials, experiments; often sprinkled with humour, relatable commentary, and high energy.
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Consistency & growth: Over the years, improved video production, better scripting, and learning from feedback have helped him steadily scale.
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Subscriber base & reach: As of 2024-2025, his YouTube channel “Tech Burner” has over 11 million+ subscribers.
Entrepreneurial Moves & Business Ventures
Tech Burner is not just about creating videos — he has expanded into multiple businesses and products:
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He runs a clothing and apparel brand called Overlays Clothing.
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He also has a brand called Layers, which makes device/gadget skins and customization themes.
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He has created multiple YouTube channels (main channel, Shorts, secondary channels) and launched apps/tools.
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Media collaborations, brand promotions, and sponsorships form part of his revenue streams.
Impact & Recognition of Tech Burner
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Known among tech enthusiasts in India as someone who simplifies complex tech, makes it entertaining, and keeps it accessible.
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His quirky storytelling, engaging visuals, and unique editing style make him stand out.
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Included in Forbes India 30 Under 30 in 2022.
Challenges & Criticisms
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For someone who built his empire on relatability and creative storytelling, Tech Burner now finds himself in the classic creator’s paradox — the higher you climb, the louder the scrutiny becomes.
But as his influence grew, so did the scrutiny. Fans who once connected with his “guy-next-door” vibe now feel a change. His videos, once about hands-on tech breakdowns and gadget hacks, are shifting toward brand collaborations and polished productions. The content still carries his signature humor, but it feels more commercial than personal.
The Shift in Content
Many long-time viewers believe the focus has moved from innovation to influence. The charm that made his channel special — experimenting, teaching, and sharing honest opinions — now competes with sponsored campaigns and marketing-driven storytelling.
The Business Expansion
Tech Burner’s entrepreneurial journey was initially celebrated as a natural evolution of his brand. His ventures, however, have drawn mixed reactions.
His clothing line, Layers, gained attention for its smart branding and clean designs. Yet, it also faced criticism. Some fans found the pricing high and the designs lacking originality. Critics argued that the success of Layers relied more on Tech Burner’s personal fame than on product uniqueness.
Then came Anarc, his lifestyle-tech brand. Promoted as a premium Indian innovation, it promised a blend of technology and design for the youth. But soon, controversy followed.
The Anarc Controversy
Consumers accused Anarc of repackaging Chinese OEM products and selling them at inflated prices. Many questioned the transparency and authenticity behind the brand. What was meant to represent “Made for India” innovation instead fueled debates about rebranded imports and lost trust.
The Real Challenge: Authenticity vs. Ambition
At its core, the issue isn’t just about pricing or sourcing — it’s about authenticity versus ambition. As creators scale, they face a tough balance between passion and profit.
For Tech Burner, managing multiple ventures while keeping his content genuine has become both his greatest strength and his biggest challenge. His story reflects the modern creator’s dilemma — how to grow without losing what made you real in the first place.
Why Tech Burner’s Story Matters
Tech Burner’s journey is inspiring because it shows:
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Passion + consistency can turn a hobby into a massive brand.
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He evolved constantly — switching languages, improving production, and diversifying his platforms.
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His move into entrepreneurship demonstrates how modern digital creators can expand beyond content into products, design, and full-scale businesses.